Wondering how to use Pinterest to increase your social media presence and drive traffic to your blog? Check out these easy tips.
Disclosure: some of the links below are affiliate links. If you purchase a linked item, I will made a commission, at no extra charge to you. As an Amazon Associate, I earn from qualifying purchases. This post was written while my Pinterest monthly views were 1.4 million as of the date of this article, which may change over time.
I blog only as a hobby - I'm a full-time, big firm lawyer. But I absolutely adore blogging, and I have enjoyed every minute of it, even here at the beginning. However, even though it's a hobby, during my first few months, it was extremely frustrating to spend countless hours drafting blog content and creating lovely Pinterest covers, just to have them give 10 views over the course of several days.
What was I doing wrong? I was using Pinterest like a consumer, not a blogger. I had used Pinterest for years to collect wedding images and recipes, but it's 100% different when you're the content creator.
Remember - Pinterest is a free platform and you can be successful on it without investing extra money. However, one of my lovely blogger friends turned me onto Tailwind and my Pinterest monthly views have increased exponentially ever since. I had quite a few pins start getting real traction and generating hundred of clicks on my blog. And, of course the best part of Pinterest is that blog posts last forever and continue driving traffic to your website for as long as Pinterest's algorithm continues to promote them, unlike Instagram or Twitter, where a post is often "old news" after a few hours.
Tailwind is a Pinterest-endorsed extension that helps you not only upload your pins at the right time, but also allows you to save countless hours by streamlining your pinning. It's the one blogging tool I absolutely will never give up. Here are my tips for how to increase your Pinterest monthly views, and traffic driven to your blog (and they don't all involve Tailwind!)
Make multiple "covers" for the same blog post
When I started blogging, I would make 2 Pinterest covers for a post, post them, and then wonder why I wasn't getting endless Pinterest-driven traffic. (For more information about making blog post covers for Pinterest, check out Tips for New Bloggers). In actuality, to get good blog traffic, you need to keep making new covers for your posts, even if you haven't updated the post. Keep this within reason - you do not want someone to click on your pin and feel mislead when they end up on a 5-year-old post. Of course, one option is to update and refresh the post! Here are two recent blog covers for a recent post:
Tips for making new covers for old blog posts:
Pin at the right times
One of the most important pieces impacting whether a pin will succeed is whether it hits Pinterest at the right time. This can be hard to achieve, not only because it's hard to know when the right times are if you aren't a computer, but also because we all have...lives! I can't spend my whole day on Pinterest and I, apparently, go to bed far, far, far earlier than most people start using Pinterest. Just dumping a bunch of pins before or after work is never going to be sufficient. Tailwind gives my pins the best possible start in life but uploading them onto Pinterest when my followers are pinning! If you aren't making the jump to Tailwind, try to pin after working hours, during lunch, and on weekends throughout the day (particularly on Sunday morning, when a lot of people are on Pinterest).
Write "good" pin descriptions
The description of your pin should be more than just the title of the blog post you're wanting people to visit. First it should include a few sentences on what the post is about, followed by hashtags that are based on words that users search on Pinterest. How to do that? Just go on Pinterest and type in a few phrases that you might use if you were looking to read this kind of content. For example, I write a lot about packing. Once I finally figured this out, I started using #packinglist, which is a big hit on Pinterest, as a lot of people are looking for this kind of content.
Tailwind tribes and group boards
I am a member of several "group boards" - boards that are run by one blogger and exist for bloggers to share their content. Only join group boards that are in your niche or in which you truly want to support the members - if you blog about travel, focus on "travel" group boards - why join a group about art if you never have posts that will fit there? Also, follow the rules (if they want you to share someone else's pin when you share yours - do it, or else you'll get kicked out). It's a good way to get your posts out there and support other bloggers.
In addition to group Pinterest boards (onto which you can easily pin using Tailwind), using Tailwind also offers a similar feature called "tribes." The tribes differ in their rules, but generally, you upload your pin into the "tribe" and share the pins of your fellow tribe members. It's as simple as that! And, even better, generally people are scheduling your pins, so your pins will get scheduled as the most opportune times by others, as well! Free re-pins! You can also start your own tribes (and if you do, you get to put a bunch of pins on there before they are capped).
Don't be afraid to pin the same article repeatedly
New bloggers really struggle with this one. You need to repin your pins a few times (because you can only make so many pins and because sometimes it takes a few tries for pin to get traction). It's not like re-tweeting the same tweet over and over, which would of course be annoying and cause you to lose followers. Pinterest works differently and your followers will no be bombarded by the same pins over and over. However, it will cause your Pinterest boards to look a bit sloppy - as they may have similar content on them repeatedly. This is not a problem.
A new feature of Tailwind (on which I was a beta tester!) is an add-on for what are known as "loops" - you can schedule loops to repeatedly pin a selection of pins a certain number of times over a period of weeks or months.
For your main content, it's so helpful to be able to just set it up and not think about it! That said, one tip about Pinterest that takes some getting used to is the idea that the same pins can (and should) be pinned multiple times, to different boards.
Schedule all the pins for a post in one sitting
To me, this functionality alone makes Tailwind worth the investment.
After posting a new article to the blog, I go to the newly updated blog page on my website. I had previously installed the Tailwind Chrome extension (which is easy and just like the Pinterest extension that we all have on our task bar). Then, I can click the Tailwind image and select the images I want to schedule (to make this super easy, and to encourage people to share your posts, you should include your Pinterest covers in your blog posts, as I have here), I can schedule all the images (or a selection) on the page. I can pick which of my Pinterest boards (and group boards) I want them to go to, whether I want it to be recurring, and even create intervals to make sure that the same pin doesn't pin too often. I can even upload pins into the aforementioned Tailwind tribes, right then. Then, I type up the pin descriptions (which can be the same for each if I'm feeling lazy), and hit schedule. I have all of my pins scheduled for more than a month from now.
Once they're scheduled, you can even hit "shuffle" and shake-up the order, so that your newest posts don't end up being pinned way in the future. You can also rearrange the order manually, to ensure that the pins go out when you want them to.
I hope you find this (and maybe even Tailwind) as helpful as I did and will consider checking it out!
Happy blogging! xx
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