Wondering if Pinterest's Tailwind App is worth the investment for your blog? Check out my experience - it'll convince you!
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I blog only as a hobby - I'm a full-time, big firm lawyer. But I absolutely adore blogging, and I have enjoyed every minute of it, even here at the beginning. However, even though it's a hobby, during my first few months, it was extremely frustrating to spend countless hours drafting blog content and creating lovely Pinterest covers, just to have them give 10 views over the course of several days.
What was I doing wrong?
Finally, one of my lovely blogger friends turned me onto Tailwind and my Pinterest monthly views EXPLODED. I had quite a few pins start getting real traction and generating hundred of clicks on my blog. And, of course the best part of Pinterest is that blog posts last forever and continue driving traffic to your website for as long as Pinterest's algorithm continues to promote them, unlike Instagram or Twitter, where a post is often "old news" after a few hours.
Tailwind is a Pinterest-endorsed extension that helps you not only upload your pins at the right time, but also allows you to save countless hours by streamlining your pinning. It's the one blogging tool I absolutely will never give up.
Pin at the right times
One of the most important pieces impacting whether a pin will succeed is whether it hits Pinterest at the right time. This can be hard to achieve, not only because it's hard to know when the right times are if you aren't a computer, but also because we all have...lives! I can't spend my whole day on Pinterest and I, apparently, go to bed far, far, far earlier than most people start using Pinterest. Just dumping a bunch of pins before or after work is never going to be sufficient. Tailwind gives my pins the best possible start in life but uploading them onto Pinterest when my followers are pinning!
In addition to group Pinterest boards (onto which you can easily pin using Tailwind), using Tailwind also offers a similar feature called "tribes." The tribes differ in their rules, but generally, you upload your pin into the "tribe" and share the pins of your fellow tribe members. It's as simple as that! And, even better, generally people are scheduling your pins, so your pins will get scheduled as the most opportune times by others, as well! Free repins! You can also start your own tribes (and if you do, you get to put a bunch of pins on there before they are capped).
Schedule all the pins for a post in one sitting
To me, this functionality alone makes Tailwind worth the investment.
After posting a new article to the blog, I go to the newly updated blog page on my website. I had previously installed the Tailwind Chrome extension (which is easy and just like the Pinterest extension that we all have on our task bar). Then, I can click the Tailwind image and select the images I want to schedule (to make this super easy, and to encourage people to share your posts, you should include your Pinterest covers in your blog posts, as I have here), I can schedule all the images (or a selection) on the page. I can pick which of my Pinterest boards (and group boards) I want them to go to, whether I want it to be recurring, and even create intervals to make sure that the same pin doesn't pin too often. I can even upload pins into the aforementioned Tailwind tribes, right then. Then, I type up the pin descriptions (which can be the same for each if I'm feeling lazy), and hit schedule. I have all of my pins scheduled for more than a month from now.
Once they're scheduled, you can even hit "shuffle" and shake-up the order, so that your newest posts don't end up being pinned way in the future. You can also rearrange the order manually, to ensure that the pins go out when you want them to.
Schedule Tailwind loops
A new feature of Tailwind (on which I was a beta tester!) is an add-on for what are known as "loops" - you can schedule loops to repeatedly pin a selection of pins a certain number of times over a period of weeks or months.
For your main content, it's so helpful to be able to just set it up and not think about it! That said, one tip about Pinterest that takes some getting used to is the idea that the same pins can (and should) be pinned multiple times. It's not like re-tweeting the same tweet over and over, which would of course be annoying and cause you to lose followers. Pinterest works differently and your followers will no be bombarded by the same pins over and over.
I hope you find this and Tailwind as helpful as I did and will consider checking it out!
Happy blogging! xx